What do you love most about having your own business?
my kids, my friends kids, the giant gap in the marketplace around serving Latino families.
What is the biggest challenge to having your own business?
The biggest challenge has been balancing creativity with the realities of running a business. As a Latina entrepreneur, I’ve faced financial and systemic barriers, but also the personal challenge of valuing my own work and learning to charge what I’m worth. Managing growth while staying true to my mission is an ongoing journey.
What is the biggest life and/or business lesson you've learned while running your own business?
The biggest lesson I’ve learned is that rejection can be redirection. I actually founded my business after a moment of rejection, and it showed me that sometimes closed doors are opportunities to create your own. I’ve also learned that representation matters, the work I create isn’t just for me, it’s for my community, and that responsibility fuels me every day.
Who or what was your biggest inspiration in your business life and why?
my kids, my friends kids, the giant gap in the marketplace around serving Latino families.
Outside of being an entrepreneur, what else do you do in your free time or enjoy as a hobby?
Outside of my business, I love creating collages and journaling as a form of self-expression and healing. I also enjoy hosting book club discussions focused on financial literacy and personal growth for Latinas. And of course, I love dancing; it’s something that always connects me back to my roots and community.
