Rokael Beauty is a Latino-owned beauty brand founded in 2020 by celebrity makeup artist Rokael Lizama, whose artistry has graced icons like Beyoncé, Ariana Grande, and Kim Kardashian. As a professional artist with 15 years in the beauty industry, he carefully crafted products that are innovative and easy-to-use, rooted in performance and designed for accessible luxury. The mission of the brand is to empower individuals to express their creativity with passion and intention.