What do you love most about having your own business?
I love the freedom to create something meaningful that truly helps families. Seeing tweens excited about their first skincare routine—and parents relieved to find safe, gentle products they can trust—is incredibly rewarding.
What is the biggest challenge to having your own business?
The biggest challenge has been wearing so many hats at once. From product development to marketing to logistics, there’s always more to do than hours in the day. Balancing growth while staying true to our mission takes constant focus.
What is the biggest life and/or business lesson you've learned while running your own business?
I’ve learned that progress matters more than perfection. There’s no perfect moment or flawless plan—what counts is taking action, learning from mistakes, and moving forward with resilience.
Who or what was your biggest inspiration in your business life and why?
My daughter, Federica—nicknamed “Pipa”—is my greatest inspiration. She struggled to find products that were safe and made for her age, and that gap in the market is what sparked this entire journey. She reminds me every day why I started.
Outside of being an entrepreneur, what else do you do in your free time or enjoy as a hobby?
I love spending time with my family, playing tennis, and walking our dog Max on the beach. Those moments of fun and fresh air keep me grounded and inspired outside of work.
