Rokael Lizama is a renowned celebrity makeup artist and entrepreneur, and the founder of Rokael Beauty. With an outstanding career in the beauty industry, he has worked with iconic figures such as Beyoncé, Kim Kardashian, Ariana Grande, and Demi Lovato, and has collaborated with major brands like Anastasia Beverly Hills, Urban Decay, and Kylie Cosmetics.

In 2017, he launched his own venture, developing an innovative line of lashes and makeup that he initially used with high-profile clients before making it available to the public. His brand, Rokael Beauty, reflects his vision of combining luxury and innovation with an accessible approach, bringing red carpet glamour into everyday life. His philosophy is rooted in perseverance and the belief that anyone can achieve their dreams regardless of their background.