Meet The Founder

Mei-Lon & Toni Lee Jimenez

Founder/Owner

The best part is owning our
business is....doing it TOGETHER, as sisters! We share the same values and
mission because that’s how we were raised—family, giving back, and
representation have always been important to us. Chica Beauty is more than
just makeup, it’s about creating something meaningful together that empowers
women and reflects who we are.

The hardest part is that it’s just the two of us running the show. We handle everything from product development to marketing to shipping orders. It can be overwhelming, but at the same time, it’s pushed us to grow, stay resourceful, and never give up on what we believe in.

We’ve learned that resilience is everything—and so is community. Running a business comes with a lot of ups and downs, but staying true to our mission while leaning on mentors, friends, and other women entrepreneurs has helped us keep going. You don’t have to do it all alone.

Our mom has always been our biggest inspiration. She raised us to be independent, strong, and compassionate, and she taught us that giving back is just as important as working hard. She showed us that women can do anything—and we carry that with us every day at Chica Beauty.

When we’re not working on Chica Beauty, we LOVE spending time with our families. For us, that means cheering on our kids at their activities, hosting family dinners and celebrating birthdays! We also love traveling, and discovering new places and getting inspiration for future products. And of course, we’re big fans of "Girls night"!!! We love having fun, laughing, music, dancing and lots of storytelling!